All Use Cases
Activating 500+ Dormant Partners in 90 Days
An automated co-marketing campaign that reinvigorated the channel ecosystem.
The Challenge
ConnectGlobal had a massive partner network, but 80% of their partners had not transacted in over 12 months. The internal channel marketing team lacked the bandwidth to engage thousands of partners individually.
The Implementation
Leveraging 'Channel Pulse', we created a 'Campaign-in-a-Box' automated activation program. We segmented partners based on their historical performance and specialization. Each segment received a tailored re-engagement journey complete with co-branded assets, social media kits, and pre-written email sequences they could launch to their own bases.
Key Impact
Partners Activated
543
Revenue Uplift
40%
MDF Utilization
98%
Partner Satisfaction
4.8/5